East Africa Bottling Share Company is seeking qualified and competent applicants to apply for the following position:
Position: Trade Marketing Manager
Job Description:
An exciting opportunity has emerged at East Africa Bottling Share Company – Ethiopia for the role of Trade Marketing Manager. East Africa Bottling Share Company (EABSC) is affiliated with the world’s most esteemed trademark, invests in cutting-edge production systems, and seeks individuals ready to work with passion and focus.
The Trade Marketing Manager will report directly to the Channel & Trade Marketing Manager.
Key Duties & Responsibilities:
The role will entail:
- Developing and deploying marketing plans annually.
- Creating and executing marketing and business strategies as well as integrated programs to maximize profitable recurring volume growth and enhance the long-term value of the company’s brands.
- Leading the development and deployment of marketing communication, spearheading the development of BTL communication objectives, and ensuring alignment with overall KO marketing communication.
- Developing the portfolio strategy and maximizing long-term profit flow from the brand portfolio.
- Challenging all aspects of the marketing mix by understanding trends and their impact on Coca-Cola brands.
- Integrating all marketing efforts (advertising, promotions, and experiential marketing assets) within a consistent overall brand/marketing plan.
- Designing and implementing promotional plans & strategies by channel/regions.
- Utilizing data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential through analysis.
- Challenging marketing production costs to optimize the overall marketing budget.
- Leading, motivating, and developing capabilities of the business unit Marketing Team and providing strategic marketing leadership.
Skills and Educational Background:
- First Degree in Marketing Management/Management/Economics/Business Administration or related field of studies with a minimum of 5 years of relevant work experience in sales and marketing, of which 2 years should be in a managerial position.
General:
- The ideal candidate should possess the following attributes:
- Strategic and highly business-focused thinking ability.
- Strong communication skills, both verbal and written.
- Excellent interpersonal skills, collaboration, and ability to develop relationships across multiple functions, business units, and teams.
- Appreciation of the business environment and ability to respond appropriately to emerging issues.
- Updated on macro-economic trends, customer economics, category, and competitor analysis.
- Problem-solving skills with an innovative, resourceful, and pragmatic approach.
- Well-organized, able to prioritize, plan, and deliver on several deliverables in parallel.
- Proficient in various market analysis techniques and business knowledge, particularly in FMCG market operations.
Application Procedure:
Interested applicants who meet the above minimum requirements are encouraged to submit their applications, CVs, and non-returnable documents of their credentials via the link below: